It’s been a busy year for Jennifer Covello. Her company Frittabello LLC, which focuses on new and expectant mothers, has won several awards, including a bronze medal from Jenkins Publishing for her self-published baby journal, “My Life…A Chronicle of the Journey.”
“The products are selling themselves,” says Covello, a Norwalk mother of two. “They’re being sold in more retail outlets, so business is growing.” That trend will continue with an expansion into services geared toward time-stressed, sleep-deprived new moms.
Covello fits this growing business around her own duties as a mother of two, an “almost 10-year-old” daughter and 13-year-old son, whose ADHD prompted her to enter Main Street Connect’s Close to My Heart contest in her effort to support the Connecticut Association for Children & Adults with Learning Disabilities. As one of the runner-up winners, she’ll share $500 with the group, which she calls “a jewel we have here in Norwalk – more people need to know about it.” Covello has benefited from the association through its workshops and seminars, and she donates a portion of her company’s sales to the organization each year. Thanks to Close to My Heart, she’ll be able to add a little more.
Next up for this busy mom? Organizing the second “Bumps, Babies and Beyond” expo at the Italian Center in Stamford on March 27. “It was a hit last year," she says, "and should be even bigger and better this time."
Are you a new mom? Where do you turn for help?